1. The world's first professional exhibition dedicated to metal fridge magnets is scheduled.
The Shanghai International Metal Fridge Magnet Exhibition and Cultural Product Exhibition will be held at the Shanghai New International Expo Center from June 26th to 28th, 2026. This is the world's first professional exhibition focusing on metal fridge magnets. It has attracted much attention, and we, as people in the manufacturing industry, are particularly concerned. The exhibition is themed "Metal Art - Cultural Empowerment - Life Aesthetics", and a dedicated section for metal fridge magnets has been set up to showcase high-end materials such as zinc alloy, stainless steel, copper, as well as cutting-edge techniques such as 3D relief, enamel, laser engraving, and UV printing. It largely covers themes such as city landmarks, national trends, and anime IP, and encompasses cultural products, trendy toys, gifts, and tourism souvenirs. This has promoted the upgrade of the metal handicraft industry from low-cost printing to high-end craftsmanship.
2. Process Upgrade: From "Cheap Printing" to "Quality Revolution"
The industry is experiencing a process arms race. Precision etching + high-temperature enamel, multi-layer relief UV + drop-glass encapsulation have become the mainstream for high-end products.
3. Green and Low-Carbon Become Hard Requirements
75% of consumers consider environmental protection as a key factor in their purchasing decisions. The industry is accelerating its shift towards recycled metals + nickel-free electroplating. Keychain, pin badge, fridge magnets, and other gifts widely use recycled stainless steel and recycled aviation aluminum, retaining the original raw wire texture, reducing carbon emissions by 40% or more; cyan-free electroplating, environmentally friendly enamel are popular, and the sales of green-certified products by leading enterprises have increased by 54% on the online platform, with the dual-carbon policy forcing the supply chain to be fully green.
4. IP and Tourism Are Deeply Integrated, National Trends Are Dominant
Museums, scenic spots, and anime IP have become the core growth engines. Customized metal cultural products for places like Henan Museum and Lushan Scenic Area have become bestsellers; the proportion of national trend elements (traditional craftsmanship patterns, historical IP) exceeds 60%, badges/keychains have been upgraded from promotional items to cultural carriers, and the unit price has increased by 3-5 times.
